Virtual+ Augmented Reality- er det fremtiden?


Vil det virkelig bli sånn at vi ikke går på en faktisk visning i fremtiden? Her har du åtte virtual reality start-ups som vil sørge for at du ikke behøver å gjøre akkurat det.

8 virtual reality start-ups taking the property sector by storm

written by: Nikkita Dixon

You’ve always dreamed of living by the seaside. The sun, the sand, the surf… You go online, you find a place you adore, you arrange things with the real estate agent, and the next thing you know you’re spending the next few days ‘living’ a virtual life in the house of your dreams – truly trying before you buy. Welcome to the future.

Soon enough the time-consuming, complicated home buying process of the past will be phased out by a new world of virtual and augmented reality. There’ll be no need for taking half a day from work to physically view your potential new digs when you can do it from your desk during your lunch break. And no more heartbreak as you realise there really isn’t enough room for that perfect bedside cabinet.

The marriage of the property market and these emerging technologies has seen a number of innovative solutions emerge in the virtual and augmented reality space.

From aerial videography to interior staging let’s look at which start-ups are making the biggest impact today:


This immersive 3D property tour lets viewers virtually step into a home to explore in minute detail and begin planning their interior design – all without physically attending the property. With a unique measure mode, potential homebuyers can see if a sofa will fit comfortably in the living room or if there’s enough room for a double fridge in the kitchen simply by clicking between two points. The iGuide will give exact measurements. It also has an autoplay feature so viewers can sit back and watch the house unfold, no effort required.


This virtual staging application lets you get a better idea of how your dream home will look once you’ve filled it with furniture. The process starts with a realtor taking photos of the rooms and sending them to Openhouse. A professional team then digitally renders the image and creates a template on their mobile app. Prospective buyers are invited to choose from a seemingly endless variety of staging options that are submitted to the app. From there the team virtually fills the room with the chosen furniture so users can see what it will look like before buying anything. The only limit is the imagination of the buyer.

Digital Bridge

DigitalBridge runs to a similar concept, but instead uses augmented reality, computer vision and machine learning to help homebuyers see what their home will look like once furnished. The process is the same, but this app also allows customers to see what a chosen room will look like when things like floorboards, ceilings and lighting fixtures are removed or replaced with alternatives. The tech is also capable of being integrated into home décor websites so browsers can immediately see the impact their new furnishings will have on the home.


This augmented reality application only requires you point a camera at an image of a home (provided it is enabled for Virtual View) in order to access a variety of associated content, from image galleries and videos to 3D property models and floor plans. It also allows realtors to create fully interactive 360 virtual tours with the use of its fisheye lens.



The first real estate agent in the world to use mixed reality (MR) technology, iStaging allows users to not just buy into a home, but also the ambience and lifestyle amenities around it. Those donning a pair of MR glasses will eventually be able to take a walk along a street in their prospective neighbourhood and see information about restaurants, schools, local markets and other properties for sale, as well as what the surrounding neighbourhoods are like.


Matterport creates an immersive experience for home buyers, bringing listings to life with its distinct dollhouse view. Their 3D Showcase product allows people to move through a property and see it from any angle, as well as get information about fixtures and fittings (eg. What the benches are made of or how big the furniture is. It also lets realtors get every aspect of visual marketing material they need automatically from a single shoot.


This start-up is one of the first companies to be fully licensed for the use of drones in aerial photography. Imaginahome creates beautifully unique 360 virtual tours of a home up to 400ft in the air. Once buyers are done inspecting the outside of the home and its surroundings, Imaginahome allows them to step in and take a closer look. Their bespoke immersive tour lets users view the entirety of the house, from floor to ceiling, all from their computer screen or portable device. There is the option to either control the navigation yourself or hold your device in your hand and move it around to reveal the room around you as if you are at the property.

Real Tour Vision (RTV)

Michigan-based Real Tour Vision doesn’t compete at the forefront of the developing VR industry, but it does allow a more affordable entry point for smaller scale realtors. The start-up gives viewers a personalised tour experience so they can virtually interact with a home in a variety of ways, including panorama and play mode. The house tours can then be shared easily via social media. Real Tour Vision is an important player in the market, proving even the smallest of homes can benefit from a virtual tour and that there really is no excuse for realtors lagging behind in this respect.

Virtual and augmented reality technology is gathering pace in the property sector because it has so many advantages for both the buyer and the seller. By providing virtual walkthroughs of both existing and to-be-developed properties, buyers are offered a more engaged and informative experience, while also saving other industry players on design, development and construction via ‘virtual refits’.

As we see this space continue to evolve and hardware price points decrease, other potential uses of virtual and augmented reality will no doubt come to light (think wearable technology). As with all aspects of our increasingly digitised lives, the only limit is our imagination.

By | 2017-09-27T11:04:14+00:00 October 5th, 2017|Categories: PROPTECH|Comments Off on Virtual+ Augmented Reality- er det fremtiden?

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